Economics in action: markets & consumers analysis

Description

 

Target audience:

 

• specialists of marketing and sales departments;
• small and medium business entrepreneurs;
• specialists of planning and economic departments;
• market analysts;
• sales analysts;
• product managers.

 

At the course you will be taught: 

 

• apply knowledge of economics to make better pricing decisions;
• identify different types of costs and their impact on production and pricing decisions;
• analyze the consumer choice process and its consequences for optimal pricing;
• calculate different types of price elasticity to determine the effect of price on demand and income;
• estimate demand functions based on statistics;
• find opportunities for price discrimination (sell the same product at different prices to different buyers) and recommend strategies to maximize sales and profits.

 

Course instructors – professors of Kyiv School of Economics.

 

Duration and course format:

 

• 7 evening modules for 3 hours – 6:30 pm to 9:30 pm
• homework + exam (online test)
• Ukrainian language

Upon completion of the course, each participant will receive a certificate.

 

Pricing:

 

• full cost – 6250 UAH
• parts payment: 50% of the full cost before the start of the course + 50% inside the course – 3075 UAH + 3075 UAH
• price for a separate module (one evening – 3 hours of classes) – 1100 UAH
• special price for the KSE community – for all participants and graduates of medium and masters programs of the Kyiv School of Economics – 5000 UAH

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More course & payment details:

Vitalii Zaiets, Programs Manager: [email protected], Telegram, Viber, WhatsApp – 380672174575