Strategic Marketing

MBA program course


This module addresses the strategic approach to business management with a focus on the consumer and the achievement of competitive advantages through marketing planning. The module reveals the importance of all phases of the marketing planning process from audit to strategic decisions to the implementation of the plans. The module provides an understanding of the situation analysis and presents methods for assessing the external and internal environment that allows to make decisions effectively. It determines the way resource management and the use of monitoring and measurement methods can achieve strategic marketing goals.