Tetiana Lukyniuk

Lecturer of Kyiv School of Economics, B2C Director at Kyivstar


Tatiana Lukinyuk has over 20 years of experience in international companies. 11 years of her professional career was in marketing. She started her marketing path in advertising agencies and then continued in brand teams of Gallaher Plc and The Coca-Cola Company. In 2008 she became Marketing Director for Oriflame in Ukraine, expanding her responsibility later to CIS and Baltics (except Russia). In 2011 she joined Sun InBev Ukraine (part of Anheuser-Busch InBev) as Marketing Director in the biggest beer company in Ukraine leading Chernigivske (No.1 beer brand), Rogan, Staropramen, Stella Artois, Bud and others. Then Tatiana decided to expand her professional expertise and switched to sales as National Sales Manager for chocolate in Mars Ukraine. In 2015 Tatiana climbed a new step in her career becoming General Manager for Red Bull. From 2010 Tatiana became a tutor at the Chartered Institute of Marketing (UK), and from 2016 she has joined the Kyiv School of Economics as associated professor. In 2017 Tatiana founded Kyiv Bookworms Club, which brings together book lovers and addicts. Currently the Club has over 1500 ‘bookworms’.

Tetiana has expertise strategic marketing and communications, strategic planning and team management.

Professional Diploma in Marketing, Chartered Institute of Marketing, UK

Master of Economics, International Institute of Business, Ukraine

Master of Arts (equivalent) in English philology, National Linguistic University

Advanced Communications Course at Stanford University, USA