Sales & Marketing are essential parts of any business be it a large corporate organization or a start-up. Without adequate forms of Sales & Marketing an enterprise cannot strive to expand its business. This course does not artificially separate Marketing & Sales but sees it as one integral part of any enterprise that wants to build a sustainable business.
Course objectives include understanding the relationship between sales and marketing and in particular, we will touch the following topics:
- the sales process, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople and
- consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and non-profit marketing.
ISD Group, Managing Partner
L`Oreal, Country ManagerPrice:
UAH 30 000
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