KSE MBA Course: Advanced Marketing and Sales

12/13/2019 to 2/28/2020 from 6:00 PM to 9:30 PM ISST

Sales & Marketing are essential parts of any business be it a large corporate organization or a start-up. Without adequate forms of Sales & Marketing an enterprise cannot strive to expand its business. This course does not artificially separate Marketing & Sales but sees it as one integral part of any enterprise that wants to build a sustainable business.


Course objectives include understanding the relationship between sales and marketing and in particular, we will touch the following topics:

  1. the sales process, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople and
  2.  consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and non-profit marketing.

Lecturers: 
Joachim Bentz
ISD Group, Managing Partner

Mark Sawchuk
L`Oreal, Country Manager

Price: UAH 30 000

Contact us to get more details:Viber, WhatsApp +380 67 441 01 11, mba@kse.org.ua

Please fill in the form below and Program Coordinator will contact you as soon as possible. 

Registration for this event is closed.

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