Workshop: Retail Revolution


At this seminar, we will consider the strategy, criteria, and tools for building an effective first-class retail network from the first facility to the expansion to other regions, as well as a methodology for choosing the best locations for retail locations and evaluating investment projects. In practice, consider the systematic preparation of a plan for entering the retail market that may be of interest to you (region/city/district).


Learning outcomes:

  1. Become acquainted with and will be able to apply the principles of concentration in the development of the retail network
  2. Will learn how to develop the strategy and tactics of building a first-class retail network
  3. Will learn how to evaluate locations and collect data about the competitors; will be able to create own model of locations’ estimation
  4. Consider methods for resolving network conflicts and identifying investment metrics, and will learn how to evaluate such projects
  5. Will consider approaches to market analysis and preparation of an outlet plan for other regions (country/region/city/district)
  6. Will get to know how to build an effective network development team
  7. Will get to know the life-hacks on retail network development and management



Business owners, retail managers, including services (banks, maintenance, etc.), network development and real estate management specialists




November 21, 3 hours, 7:00 pm – 10:00 pm

  1. Check-in and coffee – 15 minutes
  2. Features of retail strategy and principles of concentration. Network conflicts – 80 minutes
  3. Coffee break – 15 minutes
  4. Estimation of individual locations and major investment indicators for the assessment of retail projects – 60 minutes
  5. Q&A – 10 minutes + (optional)


November 22 3 hours,  7:00 pm – 10:00 pm

  1. Check-in and coffee – 15 minutes
  2. Retail Market Plan, Theory and Practice – 80 min
  3. Coffee break – 15 minutes
  4. Features of team and people management in retail development projects – 60 min
  5. Q&A – 10 minutes + (optional)


Price: UAH 3000

Information about the Speaker

Oleg Zubchenok, Vice-President of the Oil and Gas Association of Ukraine, alumni KSE MBA


  • Has 13 years of experience in business development, operations and sales in top positions at Shell Ukraine


  • Certified Project Manager, Investment Projects Specialist


  • Graduated with honors, MBA at Kyiv School of Economics (KSE); has two more degrees in business economics and biophysics


  • Has managed projects with a team of more than 1500 people, expanded the Shell network to 45 filling stations


  • Developed a 5-year business scaling strategy for Shell Turkey


  • Evaluated investment projects and implemented Lean, Theory of Constraints, Continuous Improvement, Design Thinking, managed retail network development projects in Russia, Poland, Slovakia and Turkey


  • Has implemented over 70 investment projects for the construction, purchase and sale of gas stations in the markets of Ukraine, Turkey, the Russian Federation and Eastern Europe.
For more details please contact us at [email protected] or by phone 0674410111