How to hack the media space

Description

This course is for those who:

• Keeps track of the media reputation
• Regularly monitor the media space
• Wants to have tools to overcome information attacks
• Conducts information campaigns
• Wants to learn how to analyze the media
• Learn to work with large data sets
• Deals with information and wants to improve skills from “collection – to a qualitative report”
• Wants to identify the needs of its consumer segment through social networks

After the course you:

• Get ​​complex structured knowledge of media analysis
• Learn about the different methods of media analysis
• Learn how to correctly formulate media analysis tasks
• You can use new data collection tools
• Learn to quickly assess the marketing prospects of goods
• You master the interpretation of quantitative media analytics
• Learn how to identify information campaigns

Trainers of the course – practicing analysts of the Center for Content Analysis:

• Artem Zakharchenko – Ph.D. in Social Communications, Director of Research at the Center for Content Analysis, Associate Professor, Taras Shevchenko National University of Kyiv. He conducted research at the New York University under the Fulbright Scholar program, was the editor-in-chief of Focus and Vysnovky online platforms, a commissioning editor of Economichna Pravda.

• Maryna Pukhalska – general director of the Center for Content Analysis, has experience in implementing a large data analysis system, specializing in algorithms for conducting media research. Author of more than 300 media analysis projects.

• Serhiy Stukanov, head of the analytical department of the Center for Content Analysis, has experience in the media (Public Radio, Ukrainian Radio, Magnolia TV), until 2014 he taught philosophy at the Donetsk National University. Overall, he has 18 years of experience in the media: TV and radio, editor of the Internet and print media. Member of the National Olympic Committee since 2015. Expert of the Expert Commission on the distribution and demonstration of films at the State Committee of Ukraine from 2016.

Duration and course format:

One-day six-hour intensive with one break.

Cost:

Until July 29 – UAH 1,650

From July 29 to August 3 inclusive – UAH 1,800

Special price for the KSE community – for all participants and graduates of middle-term and master’s programs of the Kyiv School of Economics – 1500 UAH

Course program:

1.Theoretical foundations of media analysts (coach Artem Zakharchenko)

Structure of information flows in the Ukrainian media space:

• The emergence and development of media 
• The emergence and development of topics in social networks
• Messages and shareable media influencers

Theoretical basis for measurement of communication efficiency:

• Content analysis
• Discourse analysis
• Narrative analysis
• Message analysis

The use of media analytics in creating or correcting a communicative strategy:

• Audit of preliminary communication
• Formulating the goals of communication
• Choosing tactics to achieve goals

2. Analysis of data (coach Maryna Pukhalska)

Briefing. Creating a Specification:

• Obtain a clear task
• Conversion of available data into measurement
• Creating a technical task

Work with the sample. Coding:

• Create a correct sample
• Ways to reduce the sample to that which can be handled manually
• Information coding (assignment of characteristics)
• Fast coding techniques

Standard rendering charts

• Transformed the processed mass data into visual objects
• Familiarization with standard charts and basic rules of their use

3.Practical work on cases (trainer Serhiy Stukanov)

Writing queries for search engines:

• Requests for simple surnames and concepts
• Sophisticated searches

Analysis of communication efficiency:

• Key performance parameters
• Preparation of a technical task

Analysis of the information campaign:

• Features of a positive campaign analysis
• Features of the analysis of the crisis campaign
• Preparation of a technical task

Ask the program manager Oleksander Yaremenko:

Phone: Telegram, Viber, WhatsApp – 380666303426

Mail: [email protected]

Registration: https://kse.ua/events/?eid=5522