Description
Marketing-orientated organizations are the ones that achieve better success in business these days. This module is about a strategic consumer-centric approach in marketing planning to achieve a competitive advantage. It recognizes the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision-making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decisionmaking, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.
Exams & certification:
After the successful completion of the course, the participants will get a certificate.
Language: English
