Marketing and Retail Analytics

MBAI program course


This course will introduce you to the concepts of marketing operations and tools of their measurement, assist you to better understand how marketing analytics can be used for improving marketing decisions and will continue your education in analysis so that you can contribute to your company’s marketing activities.
You will be exposed to many influential  North American and Ukrainian contributors to marketing analytics and to projects that will expand your expertise in your field.


Learning objectives:

This course aims to teach students how to:

  • Evaluate and test different scenarios for establishing marketing objectives and strategies to achieve them;
  • Leverage the basics of data analytics using Python, one of the most pervasive analytical tools, and apply these methods for planning and measuring demand and marketing budgets;
  • Identify the type of statistical techniques that will best help achieve the objectives;
  • Plan and act your workload for marketing analytics projects;
  • Understand the meaning and value of display, big data, and social media analytics;
  • Learn how to turn findings into insights and turn insights into actionable marketing information using the best storytelling techniques.


Learning outcomes:

At the end of this course, the student should be able to:

  • Apply statistics for solving marketing-related business problems;
  • Understand and apply various marketing analysis techniques to evaluate and interpret company marketing efforts;
  • Prepare convincing storytelling presentations and present them to senior management;
  • Create new customer segments and design programs for their targeting.


Exams & certification:
After the successful completion of the course, the participants will get a certificate.

Language: English