Marketing and Retail Analytics

MDT program course


Today, we are surrounded by tons of different media messages across various platforms: Radio, OOH, TV, video hosting services, Social Media, Web overall. It is what occurring now, or has just occurred, in marketing world. Quite a show, is it? Ukrainians used to hear about selling and advertising a lot and very little about how these activities were planned and measured, how some companies become the leaders on domestic and global markets over the time.


This course will introduce you to the concepts of marketing operations and tools of their measurement, assist you to better understand how marketing analytics  can be used for improving marketing decisions and will continue your education in analysis so that you can contribute to your company’s marketing activities. You will be exposed to many influential  North American and Ukrainian contributors to marketing analytics and to projects that will expand your expertise in your field.