Applying Intellectual Property Fundamentals in Business
For most businesses, intangible assets represent more than 50% of the value of the enterprise. The most significant group of intangible assets are those protected by intellectual property (IP) such as inventions, designs, and brands. Since they form such a large part of the overall value, their management as financial assets is important to the success of the business.
Unfortunately, because many businesses lack the skills to identify and manage their own IP—or the resources to hire others to do it for them—they fail to protect and exploit some of their most lucrative marketplace differentiators.
The goal of the course is to help students to develop the knowledge and skills they need to identify and leverage various types of IP, including trademarks, copyrights, trade secrets, and patents.
We begin this course with an introduction on why IP is important and explain the characteristics of the various forms of IP. We then focus on the approaches and strategies to protect IP. After that, we dive deep into the IP management and commercialization. During the course, we will resolve different live example case studies which may help to better understand how business should use its IP assets or deal with ownership of IP created by employees and/or independent contractors.