Learning Objectives (course aims):
To boost marketing and digital marketing concepts in an engaging and interactive way. Immerse students in competitive market environment and demonstrate impact of the marketing strategy and decisions on the company value, performance and P&L.
Volodymyr Semenikhin
Lecturer at KSE GBS
Areas of Expertise:
• FMCG marketing
• Branding
• Digital marketing
Learning outcomes:
At the end of this course, the student should be aware of basic concepts for every business, especially relevant for dynamic B2C product categories:
- • The data and tools needed to conduct market and competitor analysis
- • How to manage established and emerging markets
- • Approaches to blend digital and traditional marketing strategy
At the end of this course, the student should be able to:
- • Formulate digital marketing strategy
- • Use segmentation and positioning
- • Manage brand portfolio
