Innovation “how to”, the value of design, human-centric approach for solutions and applications, design process, best practices in design, quantitative and qualitative instruments of design study.
The course is focused on the most important parts of a successful Digital Product Foundations. Starting from the Design Thinking in Business and finishing on the principles of Human-Computer Interaction. The course will help students in building their own teams able to grow their products based on Design Thinking and Growth-Driven Design Methodology. Students will receive everything required to build a successful design process in their companies and to sell design value to customers.
At the end of this course, the student should be able to:
• Easily evaluate the maturity of their Design Team
• Select Right Design Strategy for their team
• Build and transform their Design team when required
• Sell Design Value to other managers and clients
• Adopt Design Thinking Process to their own work process.
Exams & certification:
After the successful completion of the course, the participants will get a certificate.
Day 1. How to build a successful Design Process
• How to select the right Methodology: Design Thinking vs HCD vs Data-Driven Design vs Growth-Driven Design vs UI/UX Design vs Product Design vs Service Design.
• Design Process in outsourcing, startups, and enterprises: Customer journey/ Personas/ Insights/ Interviewing/Observation/ Brainstorming/ Rapid prototyping/ Storytelling
• Stages of the Design Thinking (Empathy, Definition, Ideation, Prototyping, Testing)
• How to Boost Creativity and Creative Vision.
• UX Design Crash Course. What your Designers can help you with (IA, Design Languages, Expert Reviews, GOMS, etc.)
Day 2. How to build a successful Design Team
• Goal-based Design Team Composition
• How to hire the right talent (visionaries, creatives and UX engineers)
• How to grow the expertise and measure team maturity
• How to give the Feedback and grow Design Culture across the company.
• How to sell the value. Good and Bad examples.
• Business strategy for Design and Development: Masters vs Experts vs Efficient
Day 3. Design 2.0: Growth-Driven Desing and cooperation with Marketing and Business Analysis
• How to lunch projects in the dark
• How to use analytics
• How to listen and when to ignore requirements
• Prioritization Frameworks
• Gamification and Desirability
• Strategic and Operational Marketing as part of the Design Process.