Data Analysis for Business, EA

This is a world where massive amounts of data and applied mathematics replace every other tool that might be brought to bear. Out with every theory of human behavior, from linguistics to sociology. Forget taxonomy, ontology, and psychology. Who knows why people do what they do? The point is they do it, and we can track and measure it with unprecedented fidelity. With enough data, the numbers speak for themselves (Chris Anderson, Editor-in-Chief of Wired).

Big Data for Business is the course driven by real cases. Several practitioners including leading analysts, consulters, and private entrepreneurs will demonstrate how big data are collected and analyzed by firms. Together with the KSE team, these invited speakers will run practical workshops teaching students a variety of techniques and applications for big data analysis. Most of the data offered to students were collected for real business tasks or analytical exercises. While most of the course will rely on R, some invited speakers will demonstrate other tools as well.

 

Students will learn how to create interactive dashboards for their data, how to analyze texts of media publications, user flows of gamer, and analyze public pages of brands via Facebook etc.

 

In addition to the main goal of the course, which is to demonstrate and teach applications of big data for business, students will have some introduction to Python in order to progress with other courses in the future.