During this course, students will learn the theory and practice of targeted and coordinated communications, learn how to ensure the efficiency, timeliness and accuracy of communication activities.
The concepts and skills the students will work on will be aimed at understanding how to achieve the goals of the organization and respond to its roles and needs that are constantly evolving. Also, students will learn to build political consensus through influence on public policy and decision makers and administrators, as well as form support for such decisions.
Strategic communications, as part of the course, will allow students to learn the skills of written communication (op-ed columns). In addition, students will learn how to negotiate and work with conflicts, work with journalists, and will get practical interview skills.