COURSE STRUCTURE
The course is a part of the MBA program and is designed for MBA students, business practitioners and non-marketing professionals who are looking to improve their awareness and skills in marketing:
- • You will be immersed in a competitive market environment and to see and experience the impact of marketing strategy and decisions on the company’s value, performance, and P&L
- • You will boost marketing and digital marketing concepts in an engaging and interactive way
Volodymyr Semenikhin
Lecturer of Marketing at KSE, SME Consultant at USAID Economic Resilience Activity, founder of BioTeam Company
Areas of Expertise:
- • FMCG marketing
- • Branding
- • Digital marketing
COURSE OUTCOMES:
At the end of this course the students should be able to:
- • Apply basic concepts to distinguish tools needed to conduct market and competitor analysis
- • Define approaches to blend digital and traditional marketing strategies
- • Formulate a digital marketing strategy
- • Use segmentation and positioning
- • Manage a brand portfolio
Don’t miss out on this opportunity to share a new marketing experience in real time to take your skills to the next level with this unique interactive course. Sign up for Digitalized Marketing Strategy course today!
