Advanced Data Analysis of Public Opinion and Marketing

MDT program course


The course deals with quantitative research and analysis in management and marketing. Quantitative data analysis is an important part of business reports, marketing analyses and evaluation projects.


The course will not only teach you how to complete a stand-alone quantitative research project independently on your own, but will also prepare you for doing applied data analysis using survey and large datasets.


On the one hand, the course will cover all the stages of conducting an individual-led quantitative project, from the initial conception and research questions to data analysis and presentation.


On the other, you will be trained in main techniques of quantitative data analysis using the SPSS statistical package. Therefore, the course has two main objectives: first, to teach you how to conduct a research project, and second, to train you in quantitative data analysis using statistical software.