{"id":79784,"date":"2026-10-19T09:30:27","date_gmt":"2026-10-19T09:30:27","guid":{"rendered":"https:\/\/dev.kse.ua\/news\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\/"},"modified":"2026-10-19T11:06:36","modified_gmt":"2026-10-19T11:06:36","slug":"kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary","status":"publish","type":"news","link":"https:\/\/kse.ua\/en\/news\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\/","title":{"rendered":"KSE unveils refreshed brand identity to mark its 30th anniversary"},"content":{"rendered":"<p>Kyiv School of Economics (KSE) has unveiled a refreshed visual identity to mark its 30th anniversary, including a redesigned logo, a unified brand architecture, and a new visual language. The refresh was developed by Futura Systems in collaboration with KSE\u2019s marketing and design team.<\/p>\n<p>KSE traces its roots to 1996, when it began as an English-language master\u2019s program in economics. Over the past 30 years, it has grown into a multidisciplinary education and research institution working at the intersection of education, research, entrepreneurship, and technology.<\/p>\n<p>Today, KSE brings together five units: KSE University, KSE Business School, KSE ProfTech, KSE Institute, and KSE Foundation. Each has its own specialization, audience, and expertise. Together, they operate under the KSE brand, share its values, and contribute to its collective impact.<\/p>\n<ul>\n<li><strong>KSE University<\/strong> teaches students, conducts research, delivers academic projects, and develops new approaches to education.<\/li>\n<li><strong>KSE Business School<\/strong> develops leaders and entrepreneurs and turns management experience into scalable practice.<\/li>\n<li><strong>KSE ProfTech<\/strong> trains people for skilled professions and strengthens human capital.<\/li>\n<li><strong>KSE Institute<\/strong> advances research and produces knowledge and analysis.<\/li>\n<li><strong>KSE Foundation<\/strong> mobilizes resources and turns them into large-scale initiatives.<\/li>\n<\/ul>\n<p>The refresh brings KSE\u2019s visual language in line with the scale, ambition, and role the institution has today \u2014 and the role it aims to play in the years ahead.<\/p>\n<p><em>\u201cKSE had outgrown its visual system. Five units were already operating as one ecosystem, yet the connection between them was not always clear. Our task was to make that unity visible and show KSE as an integrated system where education, research, analysis, technology, and resources reinforce one another. Each unit has its own role, with one shared purpose: to strengthen people and institutions, create solutions for Ukraine, and expand Ukraine\u2019s influence,\u201d says <\/em><strong>Olga Zakharova, CMO of KSE.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>At the heart of the refresh is a unified brand architecture. Each of KSE\u2019s five units has its own color and visual communication rules within a shared modular system. The system can flex across faculties, centers, programs, communities, and individual projects while keeping their connection to KSE immediately recognizable.<\/p>\n<p>&nbsp;<\/p>\n<p>KSE stands for <strong>Kyiv School of Economics.<\/strong> For initiatives spanning several parts of the ecosystem, KSE also uses <strong>Knowledge. Strategy. Execution.<\/strong> as an additional reading of the acronym. It captures KSE\u2019s approach to creating impact through knowledge, strategy, and execution.<\/p>\n<p>&nbsp;<\/p>\n<p>KSE\u2019s updated mission is: Guided by science and driven by defiance, KSE strengthens people and institutions to protect and advance Ukraine \u2014 and through it, the world.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cThe world is changing faster than most institutions can keep up with. Knowledge is produced in many places, yet far less often does it make its way into practice: research can stay in journals, and strategies can stay in slide decks. Working effectively in this environment requires knowledge, strategic thinking, and the ability to act quickly. KSE is growing fast and has already expanded far beyond economics. Our engineers develop innovative solutions and work with complex systems, our bioinformaticians study DNA, and our mathematicians earn international recognition for their research. That is why, for me, KSE now means both Kyiv School of Economics and Knowledge. Strategy. Execution. We teach our students \u2014 and learn alongside them \u2014 to create new knowledge, work with what is already known, develop a strategy for how to use it, and then execute. That is part of our culture,\u201d e<\/em>xplains <strong>Tymofiy Mylovanov, President of KSE.<\/strong><\/p>\n<p>Science, technology, entrepreneurship, engineering, management, and institution-building are different expressions of the same ambition. KSE\u2019s new visual identity reflects its intellectual boldness, contemporary character, and capacity for action while remaining grounded in academic tradition.<\/p>\n<p>The visual identity system was built to work equally well across physical and digital environments. It is designed to remain distinctive, flexible, and consistent across formats and to help KSE communicate complex ideas clearly.<\/p>\n<p><em>\u201cWe built a flexible visual identity system that can grow with KSE. It is grounded in simple, functional geometry, a structured color system, supporting graphic elements, and a set of principles that keep the identity coherent across applications. Urban visual culture, architectural forms, and typography were key sources of inspiration,\u201d <\/em>explains <strong>Anton Ekle, Senior Designer at KSE.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The refreshed identity also includes an updated Kepchyk \u2014 KSE\u2019s blue lynx and the mascot of its student community and sports team.<\/p>\n<p>&nbsp;<\/p>\n<p>The refreshed visual identity and <a href=\"https:\/\/kse.ua\/en\/for-media\/kse-brand-architecture\/\">official brand assets<\/a> are available on the brand page of KSE\u2019s redesigned website.<\/p>\n<hr \/>\n<p><strong>About KSE<\/strong><\/p>\n<p>Kyiv School of Economics (KSE) is a leading multidisciplinary education and research institution that combines academic excellence, entrepreneurial thinking, science, and technology to develop solutions for society, business, and government.<\/p>\n<p>The KSE ecosystem comprises five key units: KSE University, offering international bachelor\u2019s, master\u2019s, and PhD programs; KSE Graduate Business School, offering MBA and eMBA programs, corporate learning, and short professional courses; KSE ProfTech, which trains specialists in applied and technical fields; KSE Institute, a think tank conducting research on economics, public policy, and business; and KSE Foundation, which mobilizes resources for KSE\u2019s institutional development and delivers nationwide education, humanitarian, and defense initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KSE marks 30 years with a refreshed brand identity<\/p>\n","protected":false},"featured_media":79782,"template":"","categories":[],"tags":[],"department":[],"news_type":[465],"project":[],"region":[],"unit":[39],"class_list":["post-79784","news","type-news","status-publish","has-post-thumbnail","hentry","news_type-novina","unit-kse"],"acf":{"primary_unit":39,"news_intro":"Kyiv School of Economics (KSE) has unveiled a refreshed visual identity to mark its 30th anniversary, introducing a redesigned logo, a unified brand architecture, a new color system, and a new visual language.","header_cta_mode":"none","header_event_cta_text":"","header_event_cta_url":"","header_research_cta_text":"\u0427\u0438\u0442\u0430\u0442\u0438 \u0432\u0441\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f","header_research_pdf":null,"author_person":"","author_name":"","related_news":"","related_events":"","related_people":"","related_links":null,"external_link":"","external_link_label":"","is_featured":false,"is_featured_archive":false,"quote_text":"\u201cThirty years ago, KSE began with a single program for economists. Today, we are building a school that strengthens Ukrainian agency \u2014 a place where people learn to think independently, make decisions, and take responsibility for outcomes across economics, science, engineering, business, and government. A country fighting a war while rebuilding cannot wait for solutions to come from elsewhere. They have to be created here. That is what this new brand is about\u201d","quote_author":"Tymofiy Mylovanov","quote_author_role":"President of KSE","program_title":"","program_items":null,"reference_title":"","reference_content":"","source_system":"laravel","source_id":"3861","content_owner":"","last_reviewed":"20261019","visibility":"public","platform_id":"3c0baf62-9d2b-4d23-a4be-291d17664fad","platform_version":1,"platform_managed":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KSE unveils refreshed brand identity to mark its 30th anniversary - KSE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kse.ua\/en\/news\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KSE unveils refreshed brand identity to mark its 30th anniversary\" \/>\n<meta property=\"og:description\" content=\"KSE marks 30 years with a refreshed brand identity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kse.ua\/en\/news\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\/\" \/>\n<meta property=\"og:site_name\" content=\"KSE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KyivSchoolOfEconomics\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T11:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kse-ua-prod-media.fra1.digitaloceanspaces.com\/wp-content\/uploads\/2026\/10\/19093025\/5329735c-88d8-4bf7-85e0-4d9801c1bff4.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kse.ua\\\/en\\\/news\\\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\\\/\",\"url\":\"https:\\\/\\\/kse.ua\\\/en\\\/news\\\/kse-unveils-refreshed-brand-identity-to-mark-its-30th-anniversary\\\/\",\"name\":\"KSE unveils refreshed brand identity to mark its 30th anniversary - 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