KSE Brand Architecture
The Kyiv School of Economics (KSE) is an educational ecosystem that combines intellectual and institutional strength—through science, technology, entrepreneurship, and resource mobilization, it imparts knowledge, builds skills, and enhances the capacity of leaders to act amidst uncertainty.
KSE — one brand.Drink directly. Sleep force.
Founded in 1996, KSE is evolving as an ecosystem of interconnected areas. Each has its own specialization, audience, and expertise, yet all operate under the KSE brand, share its values, and amplify their collective impact.
What unites all the areas
These are not five separate brands. It is one Kyiv School of Economics (KSE) with different ways of creating impact. It is a shared intellectual and institutional strength.
University
teaches, conducts research, implements scientific projects, and transforms education
Business School
develops leaders and entrepreneurs, and scales management expertise.
ProfTech
prepares for specific professions and improves the quality of human capital.
Institute
advances science, generates knowledge and analytics
Foundation
mobilizes resources and transforms them into large-scale projects.
KSE Brand Character
Bold and dynamic
We take responsibility and drive work to results.
Resourceful and creative
We seek new approaches and test them in practice.
Impactful and principled
We work where knowledge and technology can transform people, institutions, and the country.
Open to new things and result-oriented
We value freedom of thought and measure success by what we have created.
KSE
Knowledge. Strategy. Execution.
Knowledge. Strategy. Effectiveness.
Knowledge
Ми створюємо, поширюємо й застосовуємо знання, засновані на науці, дослідженнях і критичному мисленні.
Strategy
We teach how to see the bigger picture, think systemically, set a direction, and make decisions amidst uncertainty.
Execution
We transform knowledge, skills, and solutions into action, results, and change.
Mission
Driven by science, a rebellious spirit, and freedom of thought, KSE empowers people and institutions to defend and develop Ukraine—and, through it, the world.
Vision
KSE strives to be an open space for new ideas, science, and education — where freedom, creativity, and innovation serve human progress.
KSE logo
The KSE master brand is the most prominent and powerful element of our visual identity, as well as a potent means of communication and a symbol of community belonging. The KSE logo embodies the master brand and serves as our most recognizable graphic symbol.
The full name of KSE is Kyiv School of Economics.
KSE is an intellectual and institutional educational ecosystem—a school of Ukrainian agency.
We equip people with the knowledge, skills, and tools to think independently, make decisions, take action, and create change—for themselves, their organizations, and Ukraine.
Slogan – Free to Create!
KSE Student Community Brand
Kepchyk — KSE Blue Lynx
Every community has its own character. At KSE, this character has four paws, blue fur, and a habit of asking awkward questions. His name is Kepchyk—a blue lynx who lives on the KSE campus. He is observant, inquisitive, and knows his way around places where others see only chaos.
He has a keen eye—he notices patterns.
A sharp mind asks "why?" and "what for?".
And an independent nature — it does not accept the obvious as correct.
Kepchyk isn’t afraid to say, "What if we tried it differently?"
He isn’t perfect, and he doesn’t try to be. He can make mistakes, change his mind, and start over. Because learning isn’t about being error-free; it’s about curiosity, experimentation, and the ability to move forward.
He doesn't like sitting still.
Today — at the lecture.
Tomorrow — at the laboratory.
The day after tomorrow — on the basketball court.
He is interested in everything that helps to understand the world and change it in practice.
Kepchyk is more than just a mascot.
University is more than just classrooms, grades, and deadlines. It’s the people you debate with late into the night. A team that stays by your side when things don’t go as planned. That first breakthrough idea you’re terrified to present. A mistake from which you learned something.
The moment when "what if?" turns into "let's give it a try." This is precisely the side of student life that Kepchyk represents.
Kepchyk — the student KSE wants to be.
Curious.
Inquisitive. Not afraid to ask questions.
Independent.
He thinks for himself.
A bit stubborn.
If he sees a problem, he doesn't give up after the first attempt.
Smart, but without pretension.
Knowledge should be put to work, not used to demonstrate status.
Ready to argue with the obvious.
For progress begins with a question.
Адаптивний.
If the rules of the game change, he seeks a new way to act.
Bold.
It can act even when there is no ready-made instruction.
Why is it blue?
Blue is the color of KSE. For Kepchyk, it is also the color of a cool head. When a situation gets difficult, he doesn’t panic. First, he observes. Then, he thinks. Finally, he acts.
Why "Kepchyk"?
After all, a student brand shouldn't sound like the name of an academic council.
"Kepchyk" is a student-oriented character—slightly ironic and entirely unpretentious. He is the kind of figure who can stand alongside serious matters without weighing them down. He embodies the qualities KSE values in its students: curiosity, freedom of thought, resourcefulness, independence, and a readiness to take action.